Case study · Gardenman India
Building a visual system for a home-gardening product brand.
A connected design project spanning brand identity, product identity, packaging, advertising and AI-assisted product photography for Gardenman India and its NutriBond 3X product.
← Back to selected work01 · Brand identity
Starting with the brand.
Gardenman establishes the parent brand, while the visual language creates a clear connection between gardening, growth and everyday home-plant care.
02 · Product identity
One product. A distinct identity.
NutriBond 3X extends the Gardenman brand into a dedicated product identity with a bold, high-contrast wordmark designed to remain recognisable across packaging and promotional communication.
03 · Packaging design
Designed for the shelf, screen and product page.
The packaging brings the parent brand, product identity, product information and garden imagery together into one consumer-facing system.
04 · Advertising & marketing
Turning product features into clear campaign communication.
The advertising direction uses a direct problem–solution structure, strong typography and a clear product-led call to action.
05 · AI-assisted product photography
Product imagery with a more visual point of view.
The product was also developed into an atmospheric visual treatment, using AI-assisted image generation to create a more editorial product presentation.
The outcome
One product. Multiple touchpoints.
The project connects identity, packaging and marketing communication into a consistent visual system—giving Gardenman and NutriBond 3X assets that can move from product presentation to campaign creative.
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